Every image tells a story — and this one is no different.
As Ramadhan approaches, humanitarian organisation MAPIM Malaysia launches its Dapur Ramadhan initiative, inviting the public to contribute to a noble cause: providing food aid to struggling families. But this poster doesn’t just ask for donations. It tells a story, evokes emotion, and drives home a powerful message. Let’s break it down.
1. The Quote That Hits Home
“Ayah, adik teringin nak kotak bantuan MAPIM…” (“Father, i wish for one of those MAPIM aid boxes…”)
This line forms the emotional heart of the poster. It’s written from the perspective of a child — innocent, honest, and longing. The use of the word “teringin” (longing/desiring) reflects more than just physical hunger; it highlights emotional deprivation, the desire to feel seen and cared for.
MAPIM cleverly uses this child’s voice to soften our hearts and remind us that beyond every aid box, there’s a story, a face, a family.
2. The Visual Contrast: Black and White vs Colour
Most of the image is in black and white — the road, the background, the trees, and even the man’s body — except for one part: the aid box.
The green-and-white box labeled “Peduli Ummah” (Care for the Ummah) stands out in full colour. This visual contrast is intentional. It symbolises hope amidst hardship, life amidst struggle, and colour amidst dullness. The aid box isn’t just a box — it’s a symbol of relief, dignity, and Ramadhan blessings.
3. The Figure on the Bicycle
The man in the image, seen from behind, pushes a bicycle with the aid box tied to it. He represents the everyday unsung hero — perhaps a father, a grandfather, a neighbour — someone who silently carries the burden for his family.
The bicycle itself is significant. It symbolises modesty, struggle, and movement, perhaps even the distance people go just to receive basic aid. This image is not just visual storytelling — it’s a subtle reminder of how far people are willing to go for help, and how far we should go to offer it.
4. Call to Action: Clear and Direct
At the bottom of the poster, we find the call to action:
“Infaq untuk Tabung Dapur Ramadhan: mapim.berisalam.net”
It’s straightforward. “Infaq” — meaning charitable giving — is a spiritual act during Ramadhan. The URL provided leads directly to where contributions can be made. The message? You’ve seen the story. Now be part of the solution.
5. Branding and Legitimacy
Top right corner: MAPIM’s logo and Arabic script add authenticity.
Bottom left: The “Dapur Ramadhan” campaign logo gives identity to the initiative.
Together, they signal credibility and trustworthiness, essential elements for any crowdfunding effort.
Final Thoughts:
This poster is more than just a design. It’s a carefully crafted emotional appeal rooted in visual storytelling. It balances simplicity and depth — tugging at the heart while making it incredibly easy to respond with action.
In a world overwhelmed with digital noise, MAPIM’s poster succeeds by doing one thing right: it makes you stop, feel, and think — and maybe, just maybe, it moves you to give.
To contribute to the Dapur Ramadhan initiative, visit:
Let’s be the reason a child smiles this Ramadhan.
March 25, 2025